Cookie Policy

This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.

Essential

Essential cookies enable basic functions and are necessary for the proper function of the website.

NameDescriptionDuration
ct_user_journey_cookieTracks user interaction pathways on the website to distinguish genuine human submissions from automated spam bots4 months
ct_traffic_source_cookieUsed by the CleanTalk Anti-Spam plugin to analyze traffic sources and detect automated spam bots or malicious requests4 months
wpconsent_preferencesThis cookie is used to store the user's cookie consent preferences.30 days

Google Tag Manager

Google Tag Manager simplifies the management of marketing tags on your website without code changes.

NameDescriptionDuration
cookiePreferencesRegisters cookie preferences of a user2 years
tdRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.session

Statistics

Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.

Google Analytics

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.

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NameDescriptionDuration
_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 days
__utmaID used to identify users and sessions2 years after last activity
__utmtUsed to monitor number of Google Analytics server requests10 minutes
__utmbUsed to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.30 minutes after last activity
__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)
__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server6 months after last activity
__utmvContains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.2 years after last activity
__utmxUsed to determine whether a user is included in an A / B or Multivariate test.18 months
_gaID used to identify users2 years
_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds
_ga_ID used to identify users2 years
_gidID used to identify users for 24 hours after last activity24 hours
_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute

Marketing

Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.

CallRail

CallRail is a call tracking and analytics service. Its script swaps the phone numbers shown on a page and stores the visitor's referrer, landing page and session ID, so phone calls and form submissions can be attributed to the marketing source that brought the visitor to the site.

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NameDescriptionDuration
calltrk_session_idStores a randomly generated visitor session ID so that a later phone call or form submission can be matched to this visit.180 days
calltrk_referrerStores the referring URL that brought the visitor to the site, so the traffic source of a phone call can be reported.180 days
calltrk_landingStores the first page the visitor landed on, so the page that led to a phone call can be reported.180 days
calltrk_fcidStores a randomly generated form capture ID used to link a submitted form to this visitor session.180 days
calltrk_override_srcStores a traffic source supplied in the page URL, used to override the detected source and start a fresh tracking session.180 days
calltrk_google_experimentsStores the Google experiment IDs seen on the pages visited, so a phone call can be attributed to a test variant.180 days
calltrk_nearest_tldWritten briefly to work out the broadest domain that will accept cookies when tracking across subdomains, then removed once that check completes.3600 days, deleted as soon as the check finishes